01 · Need is not yet demand
Projects often begin with an obvious shortage: parking, grid flexibility, fast EV charging or organised care for older people. But the visibility of a problem says little about the commercial resilience of its solution.
Between social need and bankable demand lies a decisive question: who will pay, how often, at what price and for how long? The first asset of a project is therefore not land or equipment, but evidence that a defined user will regularly pay for a defined service.